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A New Love: Jacques Pépin's Fast Food
Talking Him Into It - Feeding The Guy
Another Change, and Two Summer Shortcakes
« Appointment Book (My Way) | Main | Review: Everyday Food Recipes - Chicken, Sugar Snaps, Dipped Strawberries »
I finally got ahold of the premier issue of Imbibe, the new magazine all about things to drink. I love the idea of the magazine since I'm obsessed with great drinks of all kinds, but the execution of the magazine left me with mixed feelings. The topics were great - the front-of-the-book, "Uncorked", had some great stuff and the features were fantastic (a journey through the mezcal, hot chocolate, horchata and aguas frescas of Oaxaca is as good as it gets). The real problem with the magazine was the design, or rather the lack thereof, in the front and back sections of the magazine. The features were well designed and eye-grabbing, and reflected the aesthetics of the pieces' focuses, but the Uncorked items were just slapped on an off-white background without anything to tether them, and as I read it I really noticed how the lack of design translated into what felt like a lack of editorial voice. The fact that each of the Uncorked pieces was a little shorter than I would have liked added to this, but ultimately I think the design gave a different impression of the magazine's point of view than the text did. Throughout the magazine you can tell that the editors are obviously trying to have a little fun with the subject matter, but the blandness of the design made it feel very clinical instead. Hopefully this is just a small setback and the design will improve and come up to the level of the content, because I'd hate for this fantastic magazine to disappear before I can get my fill.
Posted by georgia to Reviews on June 8, 2006 11:59 PM | permalink | Email this post
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